💸"Want to teach online and earn money". 8 step strategy that the top 1% use🥇

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Ishwar Sundararaman . 07 Oct 21

4x Entrepreneur | Raised from 25+ investors | Mentored 1000+ founders | Last startup hit $7mn run rate & 100+ team

 🔍 Has this been on your mind lately? "I want to teach online and earn money but don't know how".

You have noticed a lot of people are doing it right now, they have websites, ads and more.

But you are overwhelmed on how to do this. Don't worry...

 👨‍💻 In this 8 step online teaching guide, we break down everything you need to create a high selling course under your own website and brand.

And become amongst the top 1% of online teachers

We will cover everything you need to do this.

Step 1: Decide what to teach

Step 2: Find a niche

Step 3: Create a high converting landing page

Step 4: Create a marketing funnel

Step 5: Launch your online course

Step 6: Create your Course

Step 7: Engage your students

Step 8: Getting testimonials

👓Why Teach Online 

I honestly think there is no better time to be a teacher. With the world changing so rapidly, everyone is upskilling every few years.🪜

Students are looking for practitioners to teach them real-world skills, rather than academia for potentially outdated knowledge. 

And industry wants to hire people who can contribute from day one. 

So if you are a practitioner, what you're teaching is likely to be in demand by many industries.

The best part about teaching online is that it enables you to find students from anywhere. 

But you probably already know that, and want to learn how. So let's dive right in 🐬

Step 1: Decide What You Want to Teach

You can choose to teach about an industry, about a function, about a sub topic or even about a tool. What you choose depends on your preference, interest and experience.

The best thing to do is to choose a topic that you are good at. That's the only way you can make sure your students will get value out of it.

Step 2: Find a Niche Without Severe Competition

Niches seem like a complex word and many fail to apply it well to what they want to teach. But finding a niche is an absolutely essential element to success. Here are  some examples

1. Don't try to teach digital marketing, just teach "How to generate leads from Pinterest"

2. Don't try to teach design, just teach how to design a mobile app using Figma

3. Don't try to teach coding, just teach how to build a messaging app using Ruby on Rails.

4. Don't teach HR, just teach how to create a culture doc that rocks

5. Don't teach how to raise money, just teach how to create an elevator pitch

It's easier to claim expertise and specialise in a narrow vertical. If you teach something broad like "marketing", you will face high competition and find it tough to claim being an expert

Step 3: Create a high converting landing page

The first thing potential customers do is google your brand name. You must have a high converting landing page, which is just another word for building trust. 

Elements of a high converting landing page

1: Powerful Headline  

Use all the copywriting techniques in your arsenal to create a headline that captures their attention, solves their problem, and makes them feel they are missing out 

2: Clear Benefits 

Tell the user what they will get from your course. What are they going to accomplish? Who will they become? What opportunity will they unlock? 

3: Social proof 

The standard way is to get ratings and testimonials. When using testimonials, video testimonials work way better than written ones. If you have a review from a famous influencer, that helps a lot

You can also use case studies and/or data from success stories to back your claims. When using data, remember to show screenshots

If you have students from well-known institutes or companies, then display that too.

4:  Create Urgency

Urgency can be created by using any of the following methods

a. an expiring deal
b. offering early bird offers
c. giving extra bonuses for signing up early 
d. using a simple count down timer to the start of the course.  

6: Induce Artificial Scarcity

When things are scarce their value goes up. To induce scarcity , you can limit the number of seats in the course. You can also limit the number of times you open up the course for registrations to once in 3 months.  

Step 4: Create a marketing funnel

Marketing funnels are the key to selling your online course. A marketing funnel is a sequence of steps you take your audience through to make the sale. 

One of the best ways is to use a Freemium model 

Offer some free access to your course so students can build trust that you are truly an expert. 

Then sell them a micro module for cheap,  before you finally upsell the real course.

This gradually builds your authority with students, so they trust you and upgrade.

But the truth is not everyone will buy your online course, and that's fine. You want to aim for a healthy conversion rate from free access to paying for your course.

Step 5: Launch your online course

Most people would build all the content for their course first. I recommend testing demand, by first launching the course landing page and free content.

See how many students you can attract and if they are ready to buy. Not only will you learn if your students will pay for content, but see how many students are looking to join. 

If there are enough students interested, you can go ahead and build the rest of the course. If not, you can change your plan to match the audience demand.

Step 6: Create your Course

This is the part that you know best. Teach in a style that you know best. The more engagement you can create, the better the outcomes for students and the higher you can charge for your course. 

You could go all live sessions or a mix of live and recorded sessions. All recorded is also fine, just that it is hard to charge a premium for it.

I personally prefer recorded sessions + Daily task + Weekly Q&A + networking. This daily task should be something that is not too hard, but enough to be a challenge to complete.

In addition, adding students to a community really helps kickstart peer learning

Step 7: Engage students

There are a few things that you can do to drive engagement and completion rates.

1. You can have students post completion of their daily task on a forum or community group

2. Another way is to use gamification. In this post on gamification, we discuss some of the best practices

Step 8: Ask for testimonials for your online course

Find a way to ask for testimonials from your students. You can ask for them on your website, over an email, or even on social media.  

If you can get your students to refer, that is honestly the best thing you can get going for your course

Conclusion: Teaching online is not easy. It's not just knowledge of the subject or the ability to teach that matters. 

You need to acquire students, set up a marketing funnel, build a learning community and more. 

But the bottom line is... if you do it right, it represents a huge opportunity.