Stages of a Coaching Relationship: From First Date to Marriage

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Ishwar Sundararaman . 16 Dec 22

4x Entrepreneur | Raised from 25+ investors | Mentored 1000+ founders | Last startup hit $7mn run rate & 100+ team

Have you ever been asked to get married on your first date? Wouldn't you think the other person was nuts.

Yet every day coaches host webinars, and expect attendees to enroll in a high ticket coaching soon after

But just like in dating, there are stages that need to be navigated before you can get commitment to a high-ticket coaching program.

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First Date: The Webinar / Workshop

The first stage is often an introduction, like a webinar or free workshop. 

This is a chance to see if the coach's style and approach resonates with you. 

Think of it as a first date – it's a chance to get to know each other and see if there is a spark.

Going Steady: A Low-Ticket Membership

Next up is the equivalent of going steady – a low-ticket membership or program. 

Where you don't get live access to the coach, but access to one video a week that helps dive a little deeper and start implementing what the coach says, and see if it's working for you

It's also an opportunity for the coach to get to know you better and assess if you are ready for a more intensive coaching program.

Getting Married: A High-Ticket Coaching Program"

Finally, there is the high-ticket coaching program. This is the equivalent of getting married in a coaching relationship. 

It's a commitment to working with the coach on a deeper level, often over an extended period of time. 

It's important for both the coach and the client to feel confident in the fit and commitment before embarking on this stage of the relationship.


It's essential for coaches to be patient and understand that it takes time for clients to build trust and feel ready to make a commitment. 

It's also important for coaches to work gradually, moving clients through these stages at a pace that is comfortable for them. 

Sudden or overwhelming requests for a high-ticket coaching program may be overwhelming for clients and could lead to a breakdown in trust and communication.

By understanding and working through these stages of the coaching relationship, coaches can build strong, lasting relationships with their clients that lead to lasting results.